Background

GoTo, Indonesia’s leading digital ecosystem formed by the merger of Gojek and Tokopedia, needed a typeface that could unify its brand across a wide range of platforms and applications. As the foundation of a tech-driven company operating at massive scale, the typography had to reflect both modernity and reliability. To meet this need, Future Creative Network and OU Creative commissioned the creation of GoTo Sans—a custom typeface designed to embody GoTo’s dynamic, forward-looking identity.

Brief

The challenge was to create a sans serif typeface that felt distinctly digital, yet remained highly practical across all brand materials. GoTo Sans needed to score high on readability while maintaining a strong visual personality. It had to work seamlessly in mobile apps, websites, advertising, and printed collateral, ensuring consistency wherever the brand appeared. Beyond functionality, the typeface had to represent the energy, connectivity, and ambition that define GoTo’s role at the heart of Indonesia’s digital economy.

Delivery

GoTo Sans was developed as a modern, clean sans serif with distinctive letterforms inspired by the textures and pace of digital technology. Its construction prioritizes clarity, allowing it to perform across diverse media without losing character or impact. The typeface achieves a strong balance between form and function, offering a wide range of weights that cover the full spectrum of usage needs, from interface microcopy to bold headline applications.

Designed with precision to enhance legibility at both small and large sizes, GoTo Sans creates a consistent visual rhythm that strengthens brand recognition. Whether viewed on a mobile screen or across a billboard, the typeface holds its shape and presence, reinforcing GoTo’s image as an accessible, innovative, and trustworthy leader in the digital space.